Last Sunday I went for a brisk walking session organised by my Resident's Committee. I striked up a conversatin with a few folks and when they asked me what do I do for a living I naturally said I'm an Life Insurance Agent. As expected, they avoided talking to me immediately.
Question is why do most people tend to avoid or dislike life insurance agents?
There could be many reasons for this.
One obvious one is that life insurance is a difficult product to sell, and because of this fact, many agents applied too much pressure in order to get their sales. Since nobody likes to be pressured, these actions irritate them and caused them to disfavour life insurance agents.
The result of this sad and silly prejudice against agents is that many families are left financially unprotected.
It is important for people to wisely separate their dislike for agents, if any, from their need for life insurance coverage to protect their loved ones. After all, like any other good profession, there are both bad and good practitioners.
Whatever it is, I feel that a prospect only need to exercise his wisdom to choose a good one to serve him.
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4 comments:
Hello Mr. Low,
This is Pradeep Ray from India. I've gone thru your blog and find the contents, though nothing new, but really interesting because of your delicious presentation.
Yes, selling life assurance is a very tough task..On the other hand it is the easiest task to earn great money.Perhaps it is the noblest job in the World that fetches handsome money, fame, recognition,self satisfaction and overall - sense of great social service.
I'm an avid reader and marketing of life assurance is one of my favorite subject.It is really a mentionable fact that "No one buy Life assurance, it is to be sold"...be it a first World country like The US or a Developing Nation like India.Not only that,this is an "Eternal" and "Constant" picture across the globe since the invention of the IDEAD of Insurance.
Well, this is a very good question - "Why Do Most People Avoid Life Insurance Agents?"
I would like to add some spices here:
1.People always want to avoid "Expenses"(though they can not;ultimately)and concentarate only on so called,"Immediate Expenses" that gives them instant results.Being a intangible product,visualizing "Insurance" is indeed a tough work for anyone and the Agent very often fail to illustrate the same as an "Immediate Need".As a result of that(facing multiple interviews), the prospect becomes confused and embarrassed.
2.Agents (very often)comes directly to the prospects as a stranger and go instantly to business talks.This,I think,creates a divider to get open minded.It is really tough to depend upon a new face who wants to know prospect's private information.
3.Agents do not want to wait, they even do not try examine the need and psychology of the prospect.A li'l home work based on would be client's background may open a new vista and could fetch more business.The "want" of "immediate closing" is a barrier.
4.Agent's friendlyness,wit,listening habit and personality are some great factors for bagging business.A stranger could be a "Friend" after a while provided s/he should be a good listener, witty and cool and serious about the problems and happiness of the prospect.Discussion on prospect's "Problems" could open some avenues for selling insurance.
5.Appearance and gestures are equally important.The agent should act variably with the different kind of persons.It should be kep in mind that no one recognizes to be felt shaky before a "Sales person" who knows A LOT! An agent's bull's-eye is "Closing" and nothing else.They must do it by hook or crook(of course a they sell the right,need-based and appropriate product).Prospect prefers a simple and trusted agent rather than a "Super-smart, tech savvy and talkative person".
Pradeep Ray
http://knowlicofindia.blogspot.com
Hello Mr. Low,
This is Pradeep Ray from India. I've gone thru your blog and find the contents, though nothing new, but really interesting because of your delicious presentation.
Yes, selling life assurance is a very tough task..On the other hand it is the easiest task to earn great money.Perhaps it is the noblest job in the World that fetches handsome money, fame, recognition,self satisfaction and overall - sense of great social service.
I'm an avid reader and marketing of life assurance is one of my favorite subject.It is really a mentionable fact that "No one buy Life assurance, it is to be sold"...be it a first World country like The US or a Developing Nation like India.Not only that,this is an "Eternal" and "Constant" picture across the globe since the invention of the IDEAD of Insurance.
Well, this is a very good question - "Why Do Most People Avoid Life Insurance Agents?"
I would like to add some spices here:
1.People always want to avoid "Expenses"(though they can not;ultimately)and concentarate only on so called,"Immediate Expenses" that gives them instant results.Being a intangible product,visualizing "Insurance" is indeed a tough work for anyone and the Agent very often fail to illustrate the same as an "Immediate Need".As a result of that(facing multiple interviews), the prospect becomes confused and embarrassed.
2.Agents (very often)comes directly to the prospects as a stranger and go instantly to business talks.This,I think,creates a divider to get open minded.It is really tough to depend upon a new face who wants to know prospect's private information.
3.Agents do not want to wait, they even do not try examine the need and psychology of the prospect.A li'l home work based on would be client's background may open a new vista and could fetch more business.The "want" of "immediate closing" is a barrier.
4.Agent's friendlyness,wit,listening habit and personality are some great factors for bagging business.A stranger could be a "Friend" after a while provided s/he should be a good listener, witty and cool and serious about the problems and happiness of the prospect.Discussion on prospect's "Problems" could open some avenues for selling insurance.
5.Appearance and gestures are equally important.The agent should act variably with the different kind of persons.It should be kep in mind that no one recognizes to be felt shaky before a "Sales person" who knows A LOT! An agent's bull's-eye is "Closing" and nothing else.They must do it by hook or crook(of course a they sell the right,need-based and appropriate product).Prospect prefers a simple and trusted agent rather than a "Super-smart, tech savvy and talkative person".
Pradeep Ray
http://knowlicofindia.blogspot.com
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If you should be opting for finest contents like me, just visit this blog site daily because it provides the feature contents, thanks.best life insurance
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