There are some rich people who feel they have no need to buy life insurance

Yes, I ever come across prospects who are well off who confided with me that they have no need to buy life insurance.

Well, I can say one likely reason is perhaps they feel they have set aside a large enough asset base to sustain their family after they are gone.

This may be a fact, but to me it is a dangerous assumption. While the estate may contain an asset base that is large enough, there may not be adequate cash around to meet immediate needs for example to main an accustomed standard of living or to pay astronomical medical bills and other unforeseen last expenses. The result may be a forced sale of valuable assets accumulated over the years by the deceased.

Adequate life insurance provides the necessary cash to tie the family over this critical period thus preventing assets from being liquidated at the wrong time. It may even prevent the forced disposal of assets that the deceased had no intention of selling.

Even if sufficient cash is around now, there is no guaranteed there will be enough at the time of the breadwinner's departure.

Only life insurance can give your loved ones a CASH GUARANTEE at your exit. Do you agree?